Start / Press

Welcome at JoyBräu's press section!

Whether you are looking for company fact, information about the founders or our history - in this section, you can find everything you need to know about JoyBräu, the worlds first non-alcoholic Protein Beer.

You would like to test JoyBräu and write about it? Please reach out to our press contact Tristan Brümmer!

Press Contact:

Tristan, Co-Founder of JoyBräu, wil be more than happy to answer your questions


Tristan Brümmer
Co-Founder & CEO JoyBräu GmbH
0152 0344 2684

JoyBräu at a glance

JoyBräu produces and markets the worlds first non-alcoholic Protein Beer. With 21g of protein per 0.33l bottle, the innovative functional beverage with its unique recipe can be a delicious and refreshing alternative to a protein shake.

The new Hamburg-based startup was founded in February 2016 by Erik Dimter and Tristan Brümmer. JoyBräu was introduced to the German market after 2 years of research and development in collaboration with the Technical University of Berlin.

It is our mission to provide the fitness community with a tasty alternative to artificial and milky protein shakes. Superior quality is one of our main priorities: JoyBräu is brewed in Germany and tastes great without additives of any kind.

JoyBräu Start-Up Timeline

You can read our story in our  Blog.

To get an overview, check out our "Start-Up Timeline":

JoyBräu Unternehmenszeitstrahl Komplett

Download Startup-Timeline

Company Factsheet

 Company: JoyBräu GmbH
Address: Fuhlsbütteler Weg 124, 22453 Hamburg
Founders: Erik Lars Dimter, Tristan Thomas Brümmer
Managing Directors: Erik Lars Dimter, Tristan Thomas Brümmer
Commercial Register: Amtsgericht Hamburg, HRB 140632
Foundation Date: 16.02.2016
VAT-Number: DE305591338
Bank Account: IBAN: DE30 2004 0000 0896 8075 00 BIC: COBADEFFXXX






In this section, you can find high-resolution images for unresticted usage. Simply click on the respective image to download.


JoyBräu Product Images

JoyBräu 1er mit Hintergrund


JoyBräu Gründer Tristan Brümmer Erik Dimter

Foto-Credits: JoyBräu GmbH 2018