And not only the hobby athletes are convinced: The expert jury of the "FIBO Innovation & Trend Awards", which are awarded annually during the 5th European Health and Fitness Forum in Cologne, chose "JoyBräu non-alcoholic" as this year's winner of the "Industry Oscar" in the category "Lifestyle".
World's first non-alcoholic protein beer convinces expert jury in the "Lifestyle" sector / Young start-up wins prestigious award / FIBO participation after successful launch in March 2018 / Free beer in Hall 5.2, booth D65
Does the fitness scene need protein beer? About 6 weeks after the launch of the world's first non-alcoholic protein beer, JoyBräu, this question can clearly be answered with "Yes! Thousands of orders received via the online shop and a "viral" distribution of the product confirm the keen interest of the German fitness community.