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Press release: Non-alcoholic protein beer from the can

Press release: Non-alcoholic protein beer from the can

First production of 160,000 cans // Milestone as pioneer for internationalization // Optimization of the value chain // Modern design as eye-catcher at the point-of-sale


Image rights: JoyBräu GmbH
The world's first non-alcoholic protein beer is now also available in cans. The first production of the innovative beverage in new packaging was produced in October 2018 in a total run of 160,000 units and launched on the market on 19 October 2018.
The bellied 0.33l cans were developed due to high demand from the fitness industry as well as the food retail trade. The optimised handling of the aluminium containers enables distribution via vending machines. Talks with the industry leaders in the fitness sector, both at wholesale and fitness studio level, are already in full speed.
After winning the "FIBO Innovation & Trend Award" in April 2018, JoyBräu was in strong international demand. The non-alcoholic protein beer will be available in Spain, Switzerland, Hungary, Cyprus, the Czech Republic, the Netherlands, Singapore and Mexico in October 2018. Filling in cans significantly optimises the shipping weight, and the new packaging secures further major contracts such as the delivery of 120,000 cans to Russia.

Image rights: JoyBräu GmbH
With 21g protein per bottle and purely natural ingredients, JoyBräu has established itself within 6 months in the dietary supplement market as a serious competitor to conventional protein and BCAA drinks. The product specifications of bottle and can correspond, at 135 cal per 0.33l, JoyBräu contains 21g protein (of which 10g BCAA), 16.8g carbohydrates and 0.5g fat.
The modern, dynamic design with the characteristic JoyBräu gorilla is a real eye-catcher in any shop. An international version of the can will follow soon.
You can download the press release in PDF format as well as high-resolution image material (image rights: JoyBräu GmbH; photographer: Alex Pohl) here.

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