The world's largest fitness event takes place in Cologne every year in April. Just 6 weeks after our sales launch, we were there this year!
The fair was a huge success for our young start-up: more than 25,000 fitness enthusiasts tried our non-alcoholic protein beer and the feedback was overwhelming.
Winning the "FIBO Innovation & Trend Award 2018" in the "Lifestyle" category was the crowning achievement of the event for us and attracted a great deal of media attention. You have certainly seen us on ZDF, RTL, ProSieben, SAT1 or even NTV.
We would like to share these impressions with you. Have fun! :-)
JoyBräu in the video review in Germany's biggest fitness magazine "Fit for Fun":
JoyBräu with Team-Andro "The secret man's dream ":
JoyBräu at RTL "With beer to the dream figure":